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When Lululemon approached me for a brand shoot, the goal was clear: to refresh their Brand Ambassador photography for use in stores and on their website. The visuals needed to reflect the authentic energy and diverse stories of their ambassadors while aligning seamlessly with Lululemon’s iconic brand guidelines.

Having partnered with Lululemon multiple times before, I understood the balance required - creating images that feel both artistic and aligned with their established identity. For this project, consistency, quality, and a polished yet approachable aesthetic were key.

Lululemon provided clear guidelines for tone, mood, and styling. Working within these parameters, I curated a shoot plan in my studio that embraced their vibrant and active brand ethos. We then captured the essence of their ambassadors - focusing on authenticity, confidence, and community.

"The studio is beautiful. Beth is so fun and talented! We loved that she provided her expertise & knowledge when and where needed, but gave us space to lead into our vision of the project." - Lululemon Team

Commercial Photography: Lululemon

case study

commercial

— DUSTIN, LULULEMON

"The real experience was how fun and flexible Beth was in providing guidance, ideas, and versatility in the photoshoot. "

— BRADLEY, VOGUE

"Their authentic approach to lifestyle is a breath of fresh air in the world of influencers!"

— LEENA, GLOSSIER

"Héritage's content is a daily source of inspiration, joy and authenticity."

When I first started chatting with Twinfluencers Lauren & Amanda, a rising duo of social media influencers, they were on a mission to refresh their brand visuals for their new website launch. They wanted imagery that captured their dynamic personalities, highlighted their lifestyle, and authentically connected with their growing audience helping them attract brand partnerships in wellness, travel, and fashion.

To create this cohesive brand vision, I flew to Charlotte, North Carolina, to capture the Conaway Twins in their home city. Our goal was to create editorial-inspired visuals that showcased their lifestyle in an elevated but approachable way.

I crafted a detailed storyboard to guide our shoot, focusing on capturing organic moments, candid interactions, and thoughtful styling to enhance their brand narrative.

In addition to creating the main visual assets, we captured b-roll footage and behind-the-scenes moments to showcase their authentic selves and offer content for Tiktok and Reels. This added depth to their brand and increased engagement with their audience.

The updated imagery aligned seamlessly with the Twinfluencers' target audience, attracting brand partnerships in wellness and lifestyle niches. The blend of editorial imagery and behind-the-scenes content helped strengthen their relationship with their audience, receiving positive feedback on how “real and relatable” the visuals felt.

This project allowed me to blend aesthetic photography with an influencer’s personal touch, creating a brand experience that goes beyond just photos.

"We haven’t taken professional pictures in years and thought we’d look awkward and uncomfortable in them but Elisabeth is so genuine and personable and it made it feel like we had known her forever! Of course this then translated into the pictures and how comfortable we felt taking them. You can tell from our photos that it was such a natural and enjoyable experience!"