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When Lululemon approached me for a brand shoot, the goal was clear: refresh their Brand Ambassador photography for use across stores and their website. The visuals needed to reflect the authentic energy and diverse stories of their ambassadors—while aligning seamlessly with Lululemon’s iconic brand guidelines.

As a trusted partner from previous projects, I understood the nuance this required: images that felt artistic yet on-brand, creative yet consistent. For this shoot, polished meets approachable was the guiding aesthetic.

Lululemon provided direction for tone, mood, and styling. From there, I curated a shoot plan in my studio that reflected their vibrant, active ethos. The result? A cohesive set of portraits that captured confidence, authenticity, and community.

"The studio is beautiful. Beth is so fun and talented! We loved that she provided her expertise & knowledge when and where needed, but gave us space to lead into our vision of the project." - Lululemon Team

Commercial Photography: Lululemon

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commercial

— DUSTIN, LULULEMON

"The real experience was how fun and flexible Beth was in providing guidance, ideas, and versatility in the photoshoot. "

— BRADLEY, VOGUE

"Their authentic approach to lifestyle is a breath of fresh air in the world of influencers!"

— LEENA, GLOSSIER

"Héritage's content is a daily source of inspiration, joy and authenticity."

When I first connected with Twinfluencers Lauren & Amanda—a rising duo of social media influencers—they were preparing to refresh their brand visuals for a new website launch. Their ask? Imagery that captured their dynamic personalities, reflected their lifestyle, and helped attract brand partnerships in wellness, fashion, and travel.

To bring their vision to life, I flew to Charlotte, North Carolina to photograph the Conaway Twins in their home city. The goal: editorial-inspired visuals that showcased their everyday life in an elevated yet approachable way.

We started with a detailed storyboard built around organic moments, candid interactions, and thoughtful styling to support their brand narrative.

Beyond the hero imagery, we captured b-roll and behind-the-scenes moments to highlight their personalities and provide content for TikTok and Reels. This gave their brand new depth—and increased audience engagement.

The result? A refreshed image library that aligned seamlessly with their audience and attracted new brand partnerships. The blend of editorial polish and casual BTS content helped their audience say, “This feels like me.” 📸

"We haven’t taken professional pictures in years and thought we’d look awkward and uncomfortable in them but Elisabeth is so genuine and personable and it made it feel like we had known her forever! That energy shows in the photos. It was such a natural and enjoyable experience!”