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Why Photographers Should Update Their Website this Winter

Now is the Time to Start Thinking About Your Website

Living in the Midwest, photographers cram a year’s worth of work into about six months during the busy season. We work hard to provide amazing photos and excellent customer service while trying to also enjoy the warm weather with our own families. Photographers aren’t thinking about updating their websites.

Then winter hits.

Life slows down. We get to catch up with our families and friends. We get caught up on work and find ourselves with some extra time on our hands.

This is the time to invest into our businesses behind the scenes. From updating systems and contracts to reevaluating our pricing and marketing strategies, there’s still plenty of work to be done.

Winter is also the time to update your website and branding – something I’d love to help you with.

5 reasons why winter is THE time photographers should update their website.

Reason 1: Your website is one of the first steps in your client experience.

This is just your 101 reason to invest in a website! Your website is often the first touchpoint people see after Google or Social Media. It’s your chance to make a great first impression and walk people through what to expect from working with you. As they say, you only have one chance to make a first impression. Your website is your virtual first impression and it matters!

Reason 2: You have less client work. Aka, more time!

Time is our most limited resource and as busy photographers, it feels like there’s never enough time to do all the things our businesses need to thrive and grow. As previously mentioned, winters are when client work tends to slow down and more time opens up on our calendars. 

Reason 3: You have better headspace to work on your business, not in it.

It’s easy to get lost in the shuffle of keeping things afloat when life gets busy. Our days get filled up editing and emailing and working as fast as we can to provide the services needed to our clients. But when was the last time you stopped and got to work on your business rather than in it? This means having time to elevate your experience – which absolutely can include a website refresh. 

Reason 4: Working on your website is a change of pace.

After hustling to get galleries sent out, sitting down with a cup of coffee and dreaming about what you want your website to be can feel like a real treat. You use a different part of your creative brain when working on your website. It’s collaborative, you get to really think about your ideal client, and it’s honestly so much fun, especially if you’re working with someone who is as passionate about great design as you are about great photos. Pull out your design, writing, and marketing hat for this project or hire someone to help!

Reason 5: A new website makes it exciting to work again and welcomes in spring.

Revealing a new website is so dang exciting! You can make it as big of a deal and you’d like by adding giveaways or a social media countdown or other fun things. It can be the spark you need to get excited about your work. Talking, thinking, dreaming, and writing about your business may help you to fall in love with it all over again. Then you get to start off spring feeling fresh and with new excitement for what you do.

Website  for K.Ranae Photography.

Are you ready?.

If you want a one-stop-shop for updated headshots, branding, and web design, you’re in the right place! We offer all those services and will work with you to create a cohesive, modern look. We turn what can be an overwhelming project into a two-week process. We’re able to overhaul your whole site to reflect the heart of your business. (Content creation such as headshots are add ons to design packages.)

You deserve a beautiful, show-stopping website that will attract your ideal client. There’s no better time to work on it than this upcoming winter. This is why photographers should update their website this winter. We love creating websites like this one for our clients. 

Feeling overwhelmed right now but know you want to hire us for website design this winter? Let’s get the conversation started now and get you on the calendar! It’s never too early to decide to go for it. We’re here every step of the way.

Have questions about the design process? Let us know and we’d love to help. For more information about my design process, check out this blog post.

We can’t wait to serve you as you serve your clients!

girl working on designing websites for photographers

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