Can we all agree that the visuals we see online can either make us feel something instantly or leave us
clicking away faster than an email popup on a homepage?
Brand photography is no longer just about pretty pictures—it’s about creating visuals that stop the scroll, tell your story, and make people go, “Wow, I need that in my life.”
As we step into 2025, the trends in brand photography are bigger, bolder, and braver. It’s about striking the perfect balance between polished editorial vibes and authentic moments that feel raw and real. Whether you’re a business owner looking to revamp your visuals or someone who just loves a good trend forecast, here’s what’s making waves this year.
1. Video Content & B-Roll: Let’s Get Moving
Still photos will forever be a vibe, but in 2025, video content is still in the spotlight. (Spoiler alert: It’s not going anywhere.) Your audience doesn’t just want to see your brand; they want to feel like they’re part of it.
• Think cinematic: A quick B-roll clip of you pouring coffee, adjusting your product display, or cracking up mid-shoot? Gold.
• It’s everywhere: These quick, behind-the-scenes videos tie your brand story together seamlessly, whether they’re for Instagram, your website, or that email that’s way more fun with a gif.
Basically, if you’re not incorporating movement, you’re leaving magic on the table.
2. Bold Colors and Contrasts: The Era of Beige Is Over
Okay, okay, not completely over—we still love a soft neutral moment. But let’s face it: Color is making a major comeback, and it’s here to shake things up.
• Bright and daring: Bold, rich hues of reds and blues are stealing the show.
• Pair it up: Use bold colors as accents against neutral backdrops for that perfect mix of wow-factor and sophistication. We love a tonal moment!
In 2025, visuals aren’t whispering—they’re shouting (in the best way). Ready to make your brand unforgettable? Add some color to the mix.
3. Authentic Vibes: The Whole Process, Please
The last few years, we’ve been loving the real, the raw, and the perfectly imperfect. In 2025, it’s all about documenting the journey, not just the destination.
• Behind-the-scenes wins hearts: Show the messy, the funny, and the moments where magic happens (even if it’s just figuring out how to make your tripod stay up).
• The real laughs: We’re over stiff poses. Show your team laughing together, the sparkle in your eyes when you’re in your zone, or even that blooper reel moment.
Your audience wants to know YOU. The more real you are, the more they’ll fall in love with your brand.
4. Black and White: Editorial Meets Timeless
While bold colors are stealing the spotlight, black-and-white photography is making its own sophisticated statement. There’s something so raw, emotional, and timeless about stripping away color and focusing on the subject.
• Drama, drama, drama: Black and white adds instant depth to your visuals, whether it’s a headshot, a candid moment, or a moody workspace shot.
• Perfect for press: These images scream “elevated” and look stunning on websites, in articles, and across your portfolio.
Pro tip: Use black and white strategically to give your branding library that polished, editorial vibe.
5. Editorial Storytelling: All the Luxe Feels
Editorial vibes aren’t just for magazines anymore—they’re coming straight for your brand. High-production visuals are being paired with authentic moments for a mix that’s aspirational yet approachable.
• Think luxe: Gorgeous lighting, styled setups, and shots that feel like they belong in Vogue.
• Balance it out: Pair the high-end drama with candid behind-the-scenes moments for a look that’s polished but still totally relatable.
This trend is about telling your brand’s story like it’s the feature article in the most stunning magazine you’ve ever seen.
How to Run With These Trends
Feeling inspired? Good. Here’s how to bring these trends into your own branding photography:
1. Mix it up: A good branding library has everything—stunning stills, vibrant colors, timeless black and whites, and dynamic video clips.
2. Work with someone who gets it: A great branding photographer will help you nail that balance between bold and authentic. (Hi, that’s me!)
3. Stay true to you: Trends are fun, but your visuals should always feel like YOUR brand.
Let’s Make 2025 Your Boldest Year Yet
Ready to bring your brand into 2025 with on-trend, unforgettable visuals? Contact Me today to book your session and start the year strong.
